Take Track with You
Back in January 2016, the founders of LLIVEO approached Marketlight – they needed to gauge public interest for their product, the new Track Earphones. We sat down with them to listen, and here’s what they said: We thought the current generation of workout earphones just weren’t good enough. What we wanted was a product for people with active lifestyles to literally take their music with them. That was the focus for the Track earphones – so people can take their workouts to the next level.
A landing page was needed for the lead generation campaign to be successful.
The founders also discussed that they wanted an awesome experience for the people who visited the page, with great imagery not only to explain the product, but to entice these people to sign up for an early bird discount. According to the analytics data, the landing page experience was superb.
Two fields only
I went ahead with just 2 fields – Name and Email Address. I simply wanted an unobtrusive contact form with minimum hassle, at the same time achieving the goal of getting people to indicate their interest.