National Day Parade 2013

Designing for Singapore’s 48th Birthday

Cake Spade
The Daily Cake Store

Arctic Accessories
Branding for the Architect Stylus


Concepts / Websites

Website Design and Development Project for NDP 2013, a national celebration in Singapore, in commemoration of its Independence.

ndp1 ndp2

“Many Stories… One Singapore” is the theme for NDP 2013. The theme gets Singaporeans to recall and share their stories as a realisation of their identity as a Singaporean as well to unite all Singaporeans to celebrate what makes them Singapore.

Our team decided with a responsive HTML5 design for the NDP 2013 Official Website. It was inevitable due to the increasing trend in the usage of smartphones and tablets to access information. Being the lead web designer, and with guidance from Design Prodigy, we decided to build it on a 1140px responsive grid layout. It took about 5 months from conceptualization to the website’s launch date in May 2013.

Web Development

The site is built on WordPress as a CMS for easy editing – which was an important requirement as there will be constant updates throughout the whole NDP 2013 Publicity campaign which will last a number of months.

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Street Banners

Designed the 3m by 1m Street Banners which was part of the publicity effort. These banners were hung up in the city area weeks before the actual NDP on August 9.

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