Designed and developed a website for Palm Ave Float Club, currently one of Asia’s best known float centres. Co-founders Derrick and Sarah started the centre in 2014, and approached me for insights into problems on their existing website.
A clean & coherent brand experience
As part of the design work, I suggested to the co-founders to use a consistent sans-serif typeface, Noveo Sans, across all their promotional materials. With its first centre located in the East, the brand has since expanded into two spaces, with the addition of its Kampong Bugis branch.