Palm Ave Float Club

Reset your mind and body.

Lifewinners Organic
e-Commerce Website for Organic Products

SPINAsia Magazine
Website for Singapore's Premier Cycling Publication

2015

Concepts / Websites

http://palmavefloatclub.com

Designed and developed a website for Palm Ave Float Club, currently one of Asia’s best known float centres. Co-founders Derrick and Sarah started the centre in 2014, and approached me for insights into problems on their existing website.

Home Page

A clean & coherent brand experience

As part of the design work, I suggested to the co-founders to use a consistent sans-serif typeface, Noveo Sans, across all their promotional materials. With its first centre located in the East, the brand has since expanded into two spaces, with the addition of its Kampong Bugis branch.