Website for SPINAsia, Singapore’s Premiere Cycling Publication
Created a reader-focused website for its online publications, as well as to provide a medium for its customers to subscribe to its magazines.
I wanted it to be optimised, and really fast, like these professional bicycles.
In 2014, mobile began to dominate, as many people begin to depend more on their mobile devices as a means of consuming content, rather than using the traditional Desktop platforms. We didn’t want any customers to miss out on any interesting content because of lag or a poor reading experience, so one of the first design goals was to make sure that the mobile experience was optimised, and really fast.